Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your centre with at least one other person looking for child care? What if you could get your parents to share it with 5, 10 or even 20 other parents. What would that do for your business? How fast would your centre grow?
Problem…. most parents may share their great experience once or twice but the minute they stop sharing it, you stop getting referrals from them. What if you could capture those experiences and share them a million times? What would that do for your bottom line?
That is the power of reviews. It gives you the ability to capture your parent’s best experiences with you, your staff and your centre and delivers that message to potential clients right when they are looking for your services. That is why reviews are absolutely crucial for child care centres to rapidly grow their businesses.
Here are 3 steps to help you not only capture reviews but market them at the speed of light to find new clients and grow your business.
Step 1: Get More Reviews
The first thing you need to do is to start getting more reviews. This can seem very daunting, but I promise you can get a review in less than 30 seconds with the right system. We built an automated system called My reviews that will let families submit a video, audio and written reviews instantly using an app on your phone or tablet. Your client just enters their first and last name, phone number, gives you a star rating and then records the video, audio or writes the review right on the device.
Step 2: Market Your Reviews Everywhere
Once a parent gives you a review the marketing magic begins. First, all 4 and 5-star reviews are instantly displayed on your website as part of the social proof that will turn potential clients into paying clients. In fact, a recent study showed that having 20+ reviews on your website increased conversions by 84%. So what does that mean? That means that people that see reviews on your website are nearly twice as likely to sign up their children.
Secondly, your Review System should push your top reviews to your social media sites, giving you even more exposure and powerful marketing content on your social media sites. That additional exposure will bring in more clients.
Step 3: Get Your Reviews Ranked
The most important thing you can do in your marketing is to get your reviews ranked online. 70% of consumers will research your business online before they will contact you. Do you know what is on the first page when people google your business?
Are they going to find positive reviews and videos or are they going to find review sites with negative reviews? A recent study showed that just one negative review can deter 22% of potential customers from contacting a business. It is devastating to think that you could be losing 22% of your potential customers because of one negative review online. That is why you have to combat any negative reviews with a flood of positive reviews.
So how to do you control that first page of Google to make sure that it is full of positive reviews and videos? Xap helps your childcare centres advertise and receive more reviews online. We can also help you with social media marketing.
Bonus Step: Take Action
One of the benefits of being a part of Xap childcare management software is that we always work to get you the very best deal possible on any marketing systems that is valuable. Our review System is normally $399 setup and $199 a month, but because we are subsidiary of 23 Digital we are offering it for $150 setup and just $150 a month. That is a $850 savings in just the first year! In addition, we will give you a 30-day free trial on Xap so that you can use the system for 30 days absolutely free to make sure that it will work for you.
Xap is disrupting the childcare industry with 100+ features and AI-driven analytics for the enterprise. Xap makes the most complicated tasks fast, simple, digital, and reliable.
